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Writer's pictureTiffynee Terry-Thomas

Ep: 17 Embracing Self-Conquering: Empowering Black Women Entrepreneurs with Deb Lester


Embracing Self-Conquering: Empowering Black Women Entrepreneurs with Deb Lester



In a recent podcast episode, I had the pleasure of talking with the incredible Deb Lester, a marketing and sales coach and CEO of Conquer. Deb shared her inspiring journey of turning her side hustle into a thriving full-time business while empowering black women across the nation to seize control of their lives. In our conversation, we explored the concept of self-conquering and how it plays a crucial role in growing a successful business and overcoming personal challenges.


You will learn the following:

  • Deb Lester, a marketing and sales coach and CEO of Conquer, shares her journey of turning her side hustle into a thriving full-time business while empowering black women across the nation to seize control of their lives.

  • Self-conquering involves successfully overcoming obstacles, taking control of decisions, and growing a successful business through confidence and actively conquering life's hurdles.

  • Deb emphasizes the importance of having a supportive partner, transparency, honesty, and setting hard boundaries for success.

  • Surrounding yourself with the right people, staying unapologetic and bold in the pursuit of your dreams, and finding the balance between work and personal life are crucial to self-conquering.

  • Deb shares her tips for conquering life, including having a strong support system, a relentless hustle, and an unwavering belief in oneself.

  • The importance of giving yourself grace, recognizing when you deserve a reward, and trusting the journey is emphasized.

  • Finding the right resources and support network is essential for conquering life's obstacles and staying focused on one's goals.


Deb Lester, a marketing and sales coach and CEO of Conquer shared her story of how she turned her part-time hustle into a full-time career. It all started with a simple desire to help black women take control of their journey, even through the struggles of everyday life. She explained how Conquer is about teaching black women how to actively conquer life's hurdles, instilling confidence and teaching them the necessary skills to thrive in entrepreneurship. In addition to her entrepreneurial journey, Deb also discussed the importance of having a supportive partner and the power of transparency and honesty in relationships.


Deb shared how the pandemic changed her life and inspired her to take control of her decisions and her future. She explained how the pandemic served as a reminder of the preciousness of life and the importance of striving for success. This led to her making hard decisions and letting people go, which pushed her to take action and never go back. By embracing the concept of self-conquering, Deb has been able to grow her business, overcome personal challenges, and help countless black women on their entrepreneurial journey.


Deb explained how growth could come from traumatic experiences and how having a perspective shift and actively chasing learning can help build resilience. She also shared her role as a "guardrail" for her clients, helping them stay within their vision and not psych themselves out. Deb's tips for conquering life include surrounding yourself with people who understand your assignment, having a hustle out of this world, and believing in yourself.


In our conversation, Deb and I discussed the importance of giving yourself grace, recognizing when you deserve a reward, and how the pandemic has inspired her to take control of her life and decisions. Deb shared her insight on how our internal processes can reflect externally and how we must make an active choice to keep going. She also emphasized the importance of having a community and support network to help you stay focused and on track.


Deb shared her insights on being unapologetic and bold about chasing your dreams, the importance of setting hard boundaries, and the power of saying no. We also discussed the importance of finding balance between work and personal life, and how prioritizing your purpose can help unlock growth and success. Finally, Deb shared her tips on staying unapologetic and bold in the pursuit of your dreams.


Deb Lester's journey to entrepreneurial success and self-conquering serves as an inspiration to us all. By embracing the concept of self-conquering, actively pursuing growth, and surrounding ourselves with the right people, we can achieve our dreams and conquer life's obstacles. Whether you're an aspiring entrepreneur or looking to overcome personal struggles, Deb's story serves as a powerful reminder of the importance of taking control of our lives and decisions.


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About the Show:


Embark on an extraordinary journey of self-revelation with Tiffynee Terry-Thomas, an acclaimed best-selling author, clinical sexologist, relationship coach, and spiritual transformational life coach. Join Tiffynee as she takes you on an adventure of self-discovery, exploring a diverse range of topics and insights from her groundbreaking book 'Sis, Is It You? Discovering Self-Revelation.'


Through her profound teachings and thought-provoking insights, Tiffynee challenges you to delve deep into the hidden depths of yourself, unraveling layers of untapped potential and unlocking the true essence of who you are. Self-reflection is the key to living an authentic and fulfilling life, and Tiffynee's approach will empower you to embrace your uniqueness and live your truth.


Through Tiffynee's expert guidance, you will learn to shift your mindset, renew your mind, educate your brain, and grow in consciousness, uncovering a world of limitless possibilities and realizing your true potential. Join Tiffynee Terry-Thomas on this life-changing adventure of self-discovery and unlock the power of self-revelation today.


If you would like to TAG along with us

Watch the full episode below.



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